Social media visibility isn’t just about posting regularly, it’s about engagement. The more interaction our content receives, the more likely it is to appear in feeds and reach new audiences. Social media algorithms reward engagement. When more people actively like, comment on, and share our posts, those interactions signal relevance and then content reaches more people.
Here are two recent examples from LinkedIn where interaction has really impacted the post visibility:
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Why support helps:
Getting early engagement on social media posts - especially from councils/organisations - can trigger a snowball effect in the algorithm. This boosts visibility by increasing likes and interactions, making the post more likely to appear on high-traffic areas like the Explore or For You page. A higher number of likes also signals value to viewers, encouraging more clicks on job ads. As a result, future posts from the same organisation or council will benefit from a larger, more engaged audience.
What we need you to do:
Once a council or organisation has requested to feature a vacancy as our 'Job of the Week', we encourage proactive engagement with the promotional content to maximise visibility and reach.
To help generate momentum and increase local awareness, we recommend the following actions:
- Engage with the post on our Instagram, Facebook, and LinkedIn channels by liking, commenting, and reposting.
- Encourage staff members within your council or organisation to interact with the post to help boost its visibility.
- Share the post to your stories on Instagram and Facebook to reach a wider local audience.
- If your council or organisation has its own social media channels, please reshare the post directly to help it reach more people in the job’s local area.
By actively participating in the promotion, you help create a snowball effect that increases the chances of the job being seen by the right candidates.